X Introduces a Marketplace for Inactive Handles

X is rolling out a marketplace where users can now buy or request inactive handles. The new feature aims to make usernames on the platform more accessible — but with a price tag for some.

The marketplace will be open to X Premium users, allowing them to claim inactive or coveted usernames. X says this move will offer both free and paid options, depending on the type of handle.

Free requests for Premium+ and Business subscribers

Premium+ and Business users on X will get priority access to request specific handles for free. These include usernames that represent full names, phrases, or alphanumeric combinations — known as “Priority” handles.

If X approves a request, the handle will be transferred to the user’s account without any cost. However, if the subscription is canceled or downgraded, the handle will revert to the original account after a 30-day grace period.

Examples of such “Priority” handles include @GabrielJones, @PizzaEater, and @ParadoxAI.

Rare handles up for grabs — at premium prices

For shorter or highly sought-after usernames, X is introducing “Rare” handles. These include names like @Pizza, @Tom, and @One.

These handles won’t be available through normal requests. Instead, they will be sold through invitation-only drops or direct purchases. Prices could range from $2,500 to well over seven figures, depending on the name’s popularity, cultural relevance, and length.

Once purchased, these rare handles remain with the buyer even if their Premium subscription ends.

A safer, controlled system for username transfers

X says it built this marketplace to ensure a “fair and secure distribution” of inactive handles. Rather than releasing all inactive usernames at once — which could invite bots or misuse — the marketplace enables a controlled process.

Users can also add unavailable handles to a Watchlist by registering their interest. If that handle becomes available later, X will send them a notification.

The company added that requests are usually reviewed within three business days. Once approved, the user’s current handle is reserved and won’t be assigned to anyone else.

Why X is betting on handle sales

The new marketplace could bring a new stream of revenue for X, which has seen its ad business struggle in recent months. By connecting handle ownership with Premium subscriptions, X also aims to increase sign-ups for its paid tiers.

The platform’s approach merges exclusivity with personalization — giving users a way to own their ideal handle while keeping the process transparent and safe.